The success of an online business depends largely on the volume of traffic its web site can attract. Even as there are a number of ways, such as search engine optimization, pay per click (PPC) etc., to boost the volume of traffic, it is imperative to have a web site traffic report that can give you a lot of information to improve your web site, your conversion rate, and your bottom line.
Whenever anyone visits your site, your server tracks their behavior in your site log. These logs produce a huge amount of data, which can be interpreted by using web site traffic report software.
A quality web site traffic report measures for you several things, including: number of visits, pages viewed per visit, pages that are most popular, entrance and exit pages, popular paths taken by visitors, length and depth of each visit, where visitors are coming from, the search engines delivering traffic to your site, as well as which browsers, operating systems, and robots are visiting your site.

This way, a web site traffic report is a list of information about the behavior of visitors that can provide you with the information you require for giving a boost to your site and doing more business online.

A web site traffic report helps you to identify strategies that work and those that do not. With the help of this report, you can identify the strong and weak points of your site and chalk out your strategy accordingly. Remember, just having a web site traffic report is not enough. It is imperative that you read and use it. By reviewing your report, you may succeed in uncovering parts of your web site that can be improved. That will help you to plug a number of loopholes and boost your business.