Making SEO Work for You in the Age of the Connected Consumer

  • September 4, 2018
  • SEO

His majority of search engine users are inclined to click on one of the top five items appearing on the search engine results page. That’s a sobering thought. You can be the best at what you do, and be the most effective at communicating why that’s so, but none of that matters much if you’re invisible. An effective SEO strategy is no longer optional. Nonetheless, SEO remains widely misunderstood and is often applied in ways that backfire on the user or that simply don’t do much good. Maximum benefit from SEO in preparing web copy depends on observance of the following ideas:

We’re still living in a monarchy.

By now most of us, possibly all of us, have heard it said that “content is king.” No amount of SEO wizardry will change this. If you have too little content or the wrong content, you will fail. SEO best practices attract attention to your content and can help you distribute it optimally on your website, but they are no substitute for providing sufficient information and presenting it attractively. People searching the web are searching the web for information, and marketers who want to stay in business are in the business of providing that information. SEO Services  Leading Online Marketing Company and SEO Services in Johannesburg. Lead generation using Google Adwords, SEO and other PPC strategies. Professional internet marketing company in South Africa. We specialise in online marketing, SEO(Search Engine Optimisation), Mobile Apps and Web Application.

It’s also important to realize that if you are too obvious about spraying keywords around, your unsubtle attempt at self-promotion likely will cost you the trust of potential customers, today’s connected consumer being ever alert for anything that smacks of manipulation. It can also cost you the trust of Google, which has set its algorithms to penalize keyword stuffing. So make sure you maintain substance, and follow the following guidelines for securing an audience.

Dedicated pages are key.

Search engines rank individual web pages, not entire websites. So when you come up with a keyword, make sure you have one page on that topic and focus it sharply on that keyword. Your keywords aren’t going to generate traffic unless you have particular pages focused on those topics. Start by thinking about what your readers need to know, and try to provide content that will tell them everything they could reasonably expect on a page dedicated to that topic. Only then should you try to think like Google and view your page in terms of the exact wording you want the search engine to see.

Having the keyword in your title can help guide you through the writing process and make its inclusion in the body of the text feel more natural? That said; remember to consider the reader’s intent before you start creating keywords.

Make sure you’re diligent about keyword research, that you determine which keywords have a high search volume, and check the competitiveness level. Webtexttool and Google’s Keyword Planner are helpful in this arena.

Another reason to be very serious about dedicated pages is that if you have multiple pages with the same content, Google could penalize you for it and harm your rankings. This can also happen if your content is on someone else’s website. Remember, you don’t want to be everywhere; you want to be concentrated in one spot and lure the whole world to visit you.

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